Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States. In addition to conducting national and trade media outreach campaigns, Decibel Blue's PR program has included local market outreach for 10,000+ sales associates and 600+ franchises nationally.
Conversion PR is another primary area of focus, as we support residential real estate brokerages changing affiliation to a new brand. We plan and implement issues management, internal communications and proactive media relations strategies in numerous markets across the U.S., as well as Canada, Dominican Republic, Mexico, Turkey and the United Arab Emirates.
During the height of the down economy in 2009, the biggest challenge for PR was two-fold for real estate clients during the housing collapse - securing positive news headlines, while at the same time staying out of the barrage of negative news headlines. How did we accomplish this? Strategic planning, solid messaging and positioning statements, proactive media relationship building, giving the leadership team a voice of authority on real estate, and strong forthcoming internal communications to stakeholders.
“Decibel Blue's expertise in real estate public relations and marketing has contributed to us meeting our business objectives. Decibel Blue’s leadership team has sat at our annual strategic planning meetings because of how integral they have been in finding solutions, thinking strategically and bringing fresh ideas to the table. I value the high level media relations and internal communications programs they developed and implemented during some very sensitive times of the real estate cycle nationally - and globally.”
- Glenn Melton, former CEO of Realty Executives International